Description:

What is Product Merchandising?

“What is Product Merchandising?” is the last of three 2D explainer animations created for Elastic Path to boost engagement with their YouTube channel and improve SEO. Using a provided script, I made a storyboard and then, after it went through a couple stages of editing and was approved, turned it into an animation. The focus of this video was to explain the concept of product merchandising, which is a big part of the business side of eCommerce. You can also watch the video on Elastic Path’s YouTube channel here. You can also watch the first and second videos of the series here and here.

I created the graphical assets in Adobe Illustrator and animated them using Adobe After Effects. All sound effects are royalty free and come from freesound.org, and a license for the music was purchased for this project.

Graphic Type:

Motion Graphics; 2D Animation

Software:

Adobe Illustrator, Adobe After Effects

Tags:

Motion Graphics, Explainer, 2D Animation